The Tech Buddies was established by a group of five students from the Kellogg School of Management at Northwestern University. They observed the ongoing frustrations that their family members encountered while attempting to navigate and use various technologies. Motivated by this common challenge, they sought to build an innovative solution that delivers patient and reliable support. The Tech Buddies empowers families to focus on what truly matters most to them, rather than becoming bogged down by the complexities of fixing technology issues.